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Varun Prasad

CAMPAIGN · PRINT · SOCIAL

PappaRich Brands

All marketing design for Hokkaido Baked Cheese Tart, PAFU and Kurimu. I also led the Chadstone and Coorparoo store-launch campaigns, including art direction and product photography.

Client
PappaRich Australia
Role
Design & Marketing Executive
Year
2018–2019
Deliverables
Promo posters, digital menu screens, social content, menus, packaging, store hoardings, product photography

Hokkaido Baked Cheese Tart

Hokkaido Baked Cheese Tart logo on yellow
Christmas promo poster: 8 original mini tarts for $15
Promo poster, December 2018.
Promo poster for a cheese tart and iced coffee combo
Promo poster, January 2019.
Promo poster: purchase regular tarts, get mini tarts free
Promo poster, January 2019.
Promo poster for the new soft serve range with flavour cups
Promo poster, October 2018.
Promo poster: $1 soft serves all day, every day
Promo poster, April 2019.
Digital screen: smores soft serve
Digital screens, soft serve range, October 2018.
Digital screen: popping candy soft serve
Digital screen: berry soft serve
Store hoarding strips with the Baking Soon message
Store hoarding, Chadstone Shopping Centre.
Instagram post for the smores soft serve flavour
Instagram post, October 2018.
Instagram post for the Christmas mini tarts promo
Instagram post, December 2018.
Christmas gift boxes of tarts with festive illustrated packaging
Christmas box packaging, December 2018.
Facebook post thanking customers for their support, with tart in box
Facebook post, December 2018.
Facebook post for the Designer Ice Pops launch at QV Melbourne
Facebook post, March 2019.
Facebook post for blueberry tarts at Southern Cross Station
Facebook post, February 2019.
Hokkaido box packaging with an orange watercolour pattern
Box packaging, autumn/winter 2019.
Hokkaido box packaging shown from a second angle

PAFU

PAFU logo on coral red
PAFU menu listing puff pastries
Menu, October 2018.
PAFU promo poster for strawberry and apple puffs
Promo poster, January 2019.
Digital screen: Coffee Pan launch at Chatswood Interchange
Digital screens, 2019.
Digital screen: strawberry and apple puffs
Digital screen: coffee and chocolate puff launch
PAFU store hoarding with apples and puff pastries
Store hoarding, Box Hill Central.
Instagram post for the Ribena Lychee Ice Pop launch
Instagram posts, 2019.
Instagram post for the Designer Ice Pops launch at Melbourne Central
Instagram post for the Coorparoo Square outlet launch
Instagram post showing apple puffs on a plate
PAFU kiosk at Melbourne Central
Facebook post, Melbourne Central outlet launch.
PAFU and Hokkaido store hoarding strips for Chadstone
Store hoarding, Chadstone Shopping Centre.
Instagram profile feed for @pafuaus, first screen
Instagram coordination, @pafuaus.
Instagram feed grid for @pafuaus
Instagram feed grid for @pafuaus, continued

Kurimu

Kurimu Japanese Cream Choux logo on navy
Product photography of cream choux on a pale blue surface
Product photography, Kurimu brand launch.
Cream choux with a jug of milk and an egg on a navy background
Four cream choux arranged on a light blue background
Two cream choux on a dark background