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Varun Prasad

BRAND · IDENTITY

Pronto Rebrand

A new identity for Pronto, the project-management platform used across Havas in 30+ countries — taken from first concepts through development to the final brand system.

Client
Havas · Pronto
Role
Lead Designer
Year
2024–2025
Deliverables
Brand concepts, identity system, brand applications

Concept

Initial Pronto logo concept with a gradient bolt mark, shown in light and dark mode
Initial logo concept, light and dark mode.

Development

Pronto login screen showing the new logo over a purple gradient background
Login screen, first development pass.
Pronto login screen with a revised gradient wave background
Login screen, second development pass.

Final

Final Pronto and Havas lockup on white
Final lockup, light.
Final Pronto and Havas lockup reversed on near-black
Final lockup, dark.
Final Pronto lockup reversed to white on Pronto red
Final lockup on Pronto red.